Overview:

To become a member, you'll be asked to provide a resource page on your website. That page will be populated by our system with insurance text link ads from other members.

In exchange, you will receive insurance text link ads resource page of other members.

How does it work?

Once you register you will be able to download some website code. You'll need to take two actions. First, you'll need to create a new page on your website and embed the code in the page. This allows you to maintain the design of your website on this page, the code will automatically embed the other insurance text link ads in the body of this page. Secondly, you need to link to this page from your home page using text like "other insurance resources" or "other insurance services on the web"

Once you've set that up, log back in here and indicate that your resources page is active. Our systems will confirm the page is live, at which point your ads will automatically be displayed on other sites.

What do my ads look like?

Your ads will consist of an insurance text link followed by up to 100 characters of text. A typical ad might look something like this:

Insurance Quoting Folks - At Insurance Quoting Folks we allow you to quote life and health insurance rates online. Visit our site to run your own quotes.

Because you can expect a high number of ads in exchange for your participation, you have the capability of creating multiple ads. This allows you to vary your ad text, descriptive text, and landing page across the sites your ads are displayed on. You can also weight ads individually to have some ads display more frequently than others.

Static text ad links:

The sites that display your text link ads will remain mostly static. It can't be entirely static as new sites are added to the membership and some sites drop out. However as long as your current ad publishers remain in the network and your contribution to the network doesn't change, your links should remain static.

How many ads do I get?

That depends...we can't provide a firm answer. The system calculates some factors related to your website (like how much traffic it might expect). This provides us with a weight that indicates how much you are contributing to other members. You'll receive a proportional weight of advertising back.

Basically this means you'll receive some mix of fewer ads from very important sites and more ads from slightly less important sites. For example, we might calculate that an ad from 10 new broker websites are worth about the same as 1 more important site. We compare your contribution to the membership (the value of the resources page you placed on your website) with the text ads you receive from other sites.

Again, this is calculated so we can't provide specifics. In summary, the more you bring to the membership in terms of solid, trafficked sites, the more you'll receive back from other members.

I don't want to advertise for my insurance competitors!

You don't have to. When you sign up, you'll be asked to specify what insurance or financial products you sell, in what states. Our system will automatically prevent another member who also promotes any of those products in the same locale from having ads displayed on your site.

For example, if you sell life and health insurance in Florida and California, any other member that offers either life or health in either Florida or California, will not be provided with an ad on your resources page. However, you might provide an ad to a Canadian life and health broker. Or a life and health broker in New York. Or a P&C agent in Florida.

Insurance Reciprocal Links:

None of the ads will provide direct insurance reciprocal links. If a consumer goes from your site to another member's site as a result of your resources page, they only need to hit a back button to return - there won't be an ad back on this second resources page. In addition, we believe there's some possibility that search engines see reciprocal linking as a bit spammy. Many folks trade a lot of reciprocal links just to increase their page rank, and we're not in that market.

How much does it cost?

It's free. Your membership fee is the addition of your resource page to your website.

How do we benefit from this then?

Who can join?

Can I add my resources page to one site, and have my ads point to another?

No. We understand and appreciate that some "link networks" allow this, however it opens the system up to abuse. Your ads must point to the site that contains the resource page.

You can however set up multiple accounts on the network (subject to approval), add a resources page on your other sites, allowing them to benefit from participation in the network.

Rules:

1. not all sites will be approved. If you are concerned about your site's eligibility, please contact us for a pre-approval. If you have no reason to suspect your site might not be considered a good neighbourhood, you are probably going to be accepted. We'll be checking your neighbourhood and your backlinks amongst other things. (and again, if that doesn't make any sense to you, then you'll probably be OK).
2. You must not belong to a links network. Digitalpoint and linkvault are two examples.
3. The resources page must be linked from your homepage. This link may not be obscured from the search engines or visitors in any fashion including such techniques as js redirects, nofollow tags, or decreasing the font size or color. Font size for the link to this page must be in the same size as your main menu links.
4. The link to your resources page should use one of the following anchor text: "Insurance Resources", "Other Insurance Resources", "Other Insurance Sites", "Other Insurance Sites on the Web", "Other Insurance Types". You can request approval for other anchor text by sending an email to admin@insurancewebring.com.
5. Your ad text must be reasonable. You can use the Google Adwords guidelines as a baseline: https://adwords.google.com/select/guidelines.html. We reserve the right to modify any ad text.
6. You agree and understand that while we have taken reasonable steps to make the insurance webring search engine friendly, we do not control the search engines. The search engines are their own entity, and can and do determine their own policies beyond our control. Specifically, we take no responsibility for a search engine changing your rankings or even removing your site from their index. We've attempted to keep this advertising well within the terms of service of the search engines, and believe it is. However the search engines ultimately decide this, not us.
7. By becoming a member, you agree that you are a client of ours. That means we can send you an email once in a while without getting spam complaints. (Don't expect many emails from us, and we don't sell the info.)

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